Google India and the Board of Control for Cricket in India today announced a partnership, naming Google Search AI Mode an Official Premier Partner for the TATA IPL 2026. In addition, it is the first time in IPL history that the live broadcast will be integrated with AI-powered analysis for a better connection to the game.
This partnership is going to level the fan experience by offering an enriched and conversational cricket experience with the help of Google search and using AI Mode to offer better details.
Moreover, in this new AI generation, this experience shows the rising curiosity of today’s fans, where AI Mode helps them to discover their passion for the sport and celebrate their passion with a rich and accurate study that goes beyond the scoreboard.
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Devajit Saikia, Secretary of BCCI Statement on AI Mode
He said: “IPL has always been the heartbeat of Indian Cricket, and this collaboration with Google India to integrate AI Mode into Search will fundamentally transform the fan experience. We are thrilled to empower our millions of passionate fans with enriched and conversational insights, deepening their connection to the game they love.”
Shekar Khosla, VP Marketing at Google India
Shekar Khosla said of the partnership: “IPL has always piqued the curiosity of fans everywhere, consistently dominating Google’s ‘Year in Search’ sports trends in India since 2020. Cricket fans are not just passive viewers but are active experts; they are looking for deeper insights and stories that help them celebrate their teams both on and off the pitch. With AI Mode in Search, we’re excited to help fans stay connected to the game’s pulse like never before, continuing our commitment to bringing the best of Google AI to the world’s biggest sporting moments.”
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Benefits of AI Mode for Fans
Earlier, fans could see only highlights, scores, and match data, but now, with the additional features and AI Mode, fans can revisit the historical matches and study them. As per IPL T20, AI mode allows for tough strategy comparisons, such as analysing whether “What makes Bumrah the best bowler during the high-pressure overs?” or “How does Abhishek bat so fearlessly while opening the batting?” or “Rohit more effective or Dhoni in high-pressure matches?”
In addition, fans can use AI to grab key moments through AI-curated summaries, whether that’s about checking the best catch in a recent clash, SRH-MI, or pinpointing the exact turning point in a high-stakes match.
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Fans can also experience well beyond the boundary ropes, as Google stays helpful for match day preparations and lifestyle queries. They can also ask Google, like finding a sports café to watch a match on a big screen for 10 or more people to watch IPL.