Nearly a month after the launch of the Samsung Galaxy S26, remarkable news for the S25 Ultra fans has been unveiled. Reports reveal that the price of the S25 Ultra is significantly lower now, all thanks to the launch of the new series. Interestingly, this is not the first time Samsung has done something like this. Let’s discuss the new price and whether it is worth buying it or not.
Galaxy S25 Ultra Price Drop, It’s Now ₹10,000 Cheaper
According to tipster Sanju Choudhary, the price of the Samsung Galaxy S25 is now ₹10,000 cheaper. In an X post, he shared an image of a retailer communication, revealing the price drop of the S25 Ultra 12GB + 256GB variant from ₹1,29,999 to ₹1,19,999.
The price drop for the 12GB + 512GB option is relatively smaller, as it is said to cost ₹1,39,999, instead of the ₹1,41,999 launch price. Surprisingly, the document also shows a price increase of ₹4,000 for the 12GB + 1TB model (now at ₹1,69,999, whereas the launch price was ₹1,65,999).
The retailer’s communication also revealed that the price drop is effective from March 20, 2026. However, there’s no official announcement from Samsung yet, but their website has the updated price.

Experts have commented on the situation, revealing that this price drop is similar to price adjustments made for the older Galaxy S when the brand introduced a new generation.
With that hope, it is anticipated that the same might happen with the S25 Ultra due to the launch of the Samsung Galaxy S26.
How to Buy Samsung Galaxy S25 Ultra at a Discounted Price?
Reportedly, the ₹1,19,999 is the new price of the S25 Ultra on the brand’s official website. Users can simply buy from there. However, there’s an even better deal with e-commerce offers and exchange bonuses.
Netizens can also check e-commerce sites like Flipkart and others for various bank-related discounts. Even the physical stores offer ₹4,000 to ₹5,000 instant discount on select credit cards, bringing the final price of Samsung Galaxy S25 Ultra to nearly ₹99,999 or lower.
Exchanging Galaxy S23 Ultra or S24 Ultra can bring an additional ₹10,000 bonus along with their exchange values.
Also Read: Amazon Smartphone Launch Planning: Features, Ecosystem Plans, and Lessons from the Fire Phone
Samsung Galaxy S25 Ultra vs. S26 Ultra: Which One to Buy Now?
The launch of the Samsung Galaxy S25 Ultra was quite successful in India, thanks to its features and the demand for the brand. Now, a ₹10,000 discount may make it even more appealing to the users. However, is it the right deal when Samsung has already launched the S26 Ultra nearly a month back at the price of ₹1,39,999 for 12GB + 256GB, ₹1,59,999 for 12GB + 512GB, and ₹1,89,999 for 16GB + 1TB variant?

The Galaxy S26 Ultra does bring significant upgrades over its predecessor. It offers faster charging, a newer processor for better AI tasks, a comparatively slimmer body, and a better camera system. However, the Galaxy S25 Ultra is still not outdated and is a strong performer with its Snapdragon 8 Elite chip, strong AMOLED screen display, 5,000mAh battery, and fast charging.
Here’s the complete side-by-side comparison: –
| Feature | Galaxy S25 Ultra | Galaxy S26 Ultra |
| Display | 6.9″ Dynamic AMOLED 2X | 6.9″ Dynamic AMOLED 2X |
| Special Tech | Gorilla Glass Armor | Privacy Display + Armor 2 |
| Processor | Snapdragon 8 Elite | Snapdragon 8 Elite Gen 5 |
| RAM | 12GB | 12GB / 16GB |
| Main Camera | 200MP ($f/1.7$) | 200MP ($f/1.4$) |
| Ultra-Wide | 50MP ($f/1.9$) | 50MP ($f/1.9$) |
| Telephoto 1 | 10MP (3x Optical) | 10MP (3x Optical) |
| Telephoto 2 | 50MP (5x Optical, $f/3.4$) | 50MP (5x Optical, $f/2.9$) |
| Battery | 5,000 mAh | 5,000 mAh |
| Wired Charging | 45W | 60W (75% in 30 mins) |
| Wireless Charge | 15W | 25W |
| Weight | 218g | 214g (Lighter) |
| Software | Android 15 (One UI 7) | Android 16 (One UI 8.5) |
Final Verdict on what to buy
With a significant price cut (₹10,000 for the 12GB + 256GB), it’s a good deal, plus there are various bank and exchange offers. If someone is looking for top specs on a lower budget between the two, the Galaxy S25 Ultra is easier to suggest.
| Variant | Galaxy S26 Ultra (New Launch) | Galaxy S25 Ultra (Website Price) | Price Difference |
| 12GB + 256GB | ₹1,39,999 | ₹1,19,999 | ₹20,000 |
| 12GB + 512GB | ₹1,59,999 | ₹1,39,999 | ₹20,000 |
| 16GB + 1TB | ₹1,89,999 | ₹1,69,000 | ₹20,999 |
However, if someone wants a premium experience and the new updates, and can afford to spend a few more, the Galaxy S26 Ultra is a good deal.
